Taking the initiative in my own time, I decided to have a go on how I would brand Lincoln's "The Drill". Personally, I'm not entirely keen on the original colours, partnered with a lack of a distinctive brand mark.

This whole project was redesigned from the ground up, as it allowed me to experiment with new technology that I had previously disregarded for my workflow. I was super happy with my first "true" attempt at branding, using an iPad for the squiggles & logo.